Digital Marketing Coordinator

Posting Date: Sep 11, 2023

Location: Tyler, TX

Company: Brookshire Grocery Company

Brookshire Grocery Company (BGC) is a family business based in Tyler, Texas, and currently operates more than 205 stores in four states – Texas, Louisiana, Arkansas, and Oklahoma – with three distribution centers and a corporate office. BGC prides itself on offering its partners one of the most comprehensive benefits packages in the industry which includes medical, prescription drug, vision, dental, paid time off, stock ownership, a 401k retirement plan, incentive plans, employee discounts, educational scholarships, and access to BGC’s 205-acre outdoor recreation area.

Job Summary

Responsible for managing and deriving value from our large email/SMS lists. Works cross functionally to ensure successful implementation of loyalty marketing projects including creation of emails and other customer communications.

Essential Duties and Responsibilities

  • Responsible for creating content for email and other customer communication channels.  Maintains knowledge on platforms and changes to optimize systems.
  • Develops and executes effective email campaigns that drive customer engagement, retention, and conversions.
  • Segments and maintains our email lists to ensure content is reaching the right audience.
  • Monitors email campaign results, analyzes key metrics, and optimizes emails based on those results to increase engagement and conversions.
  • Presents campaign and channel performance results to key business stakeholders.
  • Manages and ensures that all email communications adhere to best industry practices for deliverability, open rates, click through rates, conversion rates, and mobile optimization.
  • Collaborates with our content and design teams to create compelling and visually appealing email content.
  • Collaborates with BGC loyalty group to deliver appropriate content that aligns with marketing strategies and assists in developing campaigns/journeys.
  • Writes creative job requests and maintains loyalty and digital marketing calendar, including tactics requested from the brand team.
  • Assists with writing jobs for art needed for communications.

Knowledge, Skills and Abilities

  • Proficiency in HTML and CSS a plus
  • Advanced knowledge of marketing principles and practices.
  • Advanced knowledge of Microsoft Excel.
  • Intermediate knowledge of Microsoft Office applications including Word, Outlook and PowerPoint.
  • Basic knowledge of SAP reporting and transactional applications.
  • Proactively approaches challenges with a commitment for continuous improvement.
  • Problem solving, identify and address potential roadblocks or challenges that could impact timelines.
  • Ability to comprehend and interpret information.
  • Ability to prepare reports and business correspondence.
  • Ability to research information, establish facts and draw valid conclusions.
  • Ability to learn new technology systems, methods and processes.
  • Ability to reason, form concepts and recognize and solve problems.
  • Ability to communicate effectively in written and verbal form.

Knowledge, Skills and Abilities

  • Ability to show information in presentation or diagram form.
  • Ability to organize, prioritize and manage time.
  • Ability to maintain confidentiality regarding sensitive information.
  • Ability to occasionally travel to off-site and out-of-town locations with possible overnight stays.
  • Ability to utilize both creative and technical skills.
  • Must be attentive to potential hazards and remedy or place appropriate warning signs or devices around or near the hazard as soon as is reasonably possible.
  • Must report any potential hazards that cannot be immediately remedied to a supervisor.

Education, Experience, and Qualifications

  • Bachelor's degree and four or more years of related experience; or an equivalent combination of education and experience required.
  • 1+ years’ experience in digital marketing/MarTech and/or email and marketing automation platforms.
  • Minimum of 18 years of age required.

Physical Demands

  • Continuously required to talk and hear.
  • Continuously required to use close vision, distance vision, depth perception or the ability to focus.
  • Continuously required to use fine finger movements (ex. sorting and typing).
  • Frequently required to use hands for reaching, touching or handling.
  • Frequently required to sit for long periods of time.
  • Occasionally required to stand or walk.
  • Occasionally required to bend, kneel or squat.
  • Occasionally required to push, pull, maneuver or lift objects up to 40 lbs.

Work Context and Environment

  • Work is generally performed in an office environment.
  • Quiet to moderate noise level.

Brookshire Grocery Company strives to provide a safe, drug free and alcohol-free environment for its partners and guests. The Company is an Equal Opportunity Employer and makes employment decisions without regard to race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, age (40 or older), disability, genetic information or military status and any other trait protected by law.

Nearest Major Market: Tyler