Digital Marketing Coordinator

Job Summary

Responsible for managing and deriving value from our large email/SMS lists. Works cross functionally to ensure successful implementation of loyalty marketing projects including creation of emails and other customer communications.

Essential Duties and Responsibilities

• Responsible for creating content for email and other customer communication channels.  Maintains knowledge on platforms and changes to optimize systems.
• Develops and executes effective email campaigns that drive customer engagement, retention, and conversions.
• Segments and maintains our email lists to ensure content is reaching the right audience.
• Monitors email campaign results, analyzes key metrics, and optimizes emails based on those results to increase engagement and conversions.
• Presents campaign and channel performance results to key business stakeholders.
• Manages and ensures that all email communications adhere to best industry practices for deliverability, open rates, click through rates, conversion rates, and mobile optimization.
• Collaborates with our content and design teams to create compelling and visually appealing email content.
• Collaborates with BGC loyalty group to deliver appropriate content that aligns with marketing strategies and assists in developing campaigns/journeys.
• Writes creative job requests and maintains loyalty and digital marketing calendar, including tactics requested from the brand team.
• Assists with writing jobs for art needed for communications.

Knowledge, Skills and Abilities

• Proficiency in HTML and CSS a plus
• Advanced knowledge of marketing principles and practices.
• Advanced knowledge of Microsoft Excel.
• Intermediate knowledge of Microsoft Office applications including Word, Outlook and PowerPoint.
• Basic knowledge of SAP reporting and transactional applications.
• Proactively approaches challenges with a commitment for continuous improvement.
• Problem solving, identify and address potential roadblocks or challenges that could impact timelines.
• Ability to comprehend and interpret information.
• Ability to prepare reports and business correspondence.
• Ability to research information, establish facts and draw valid conclusions.
• Ability to learn new technology systems, methods and processes.
• Ability to reason, form concepts and recognize and solve problems.
• Ability to communicate effectively in written and verbal form.
• Must be attentive to potential hazards and remedy or place appropriate warning signs or devices around or near the hazard as soon as is reasonably possible.
• Must report any potential hazards that cannot be immediately remedied to a supervisor.

Education, Experience, and Qualifications

• Bachelor's degree and four or more years of related experience; or an equivalent combination of education and experience required.
• 1+ years’ experience in digital marketing/MarTech and/or email and marketing automation platforms.
• Minimum of 18 years of age required.
• Partners must be 21 years of age or older to drive for Company business in accordance with the BGC Business Driver Policy.

Physical Demands

• Continuously required to talk and hear.
• Continuously required to use close vision, distance vision, depth perception or the ability to focus.
• Continuously required to use fine finger movements (ex. sorting and typing).
• Frequently required to use hands for reaching, touching or handling.
• Frequently required to sit for long periods of time.
• Occasionally required to stand or walk.
• Occasionally required to bend, kneel or squat.
• Occasionally required to push, pull, maneuver or lift objects up to 40 lbs.
• Attendance at work is required.

Work Context and Environment

• Work is generally performed in an office environment.
• Quiet to moderate noise level.