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eCommerce Marketing Coordinator

Posting Date: May 24, 2023

Location: Tyler, TX

Company: Brookshire Grocery Company

Brookshire Grocery Company (BGC) is a family business based in Tyler, Texas, and currently operates more than 205 stores in four states – Texas, Louisiana, Arkansas, and Oklahoma – with three distribution centers and a corporate office. BGC prides itself on offering its partners one of the most comprehensive benefits packages in the industry which includes medical, prescription drug, vision, dental, paid time off, stock ownership, a 401k retirement plan, incentive plans, employee discounts, educational scholarships, and access to BGC’s 205-acre outdoor recreation area.

Job Summary

Supports Category Management and eCommerce teams to facilitate all aspects of assigned online merchandising processes, process flows, data quality, marketing strategy, and overall accuracy of the eCommerce site. Responsible for managing online item integrity, while maintaining and building relationships with the Category Management, supplier community, and eCommerce teams.

Essential Duties and Responsibilities

  • Assists with data integrity and managing day-to-day flow of information between Category Management teams, eCommerce teams, and Third-Party Services. Assigned categories would include all product categories across all banners.  
  • Performs ongoing analysis of online item accuracy, new items, discontinued items, and seasonal item focus.
  • Identifies and resolves item issues that block items from active online sale.
  • Helps manage conversion of image and item detail platform to new platform.
  • Recommends online merchandising strategies, including seasonal, new items, and item affinity suggestions.
  • Studies market analysis of consumer trends, competitive sites, best practices, and changing demographics to develop online merchandising strategies.
  • Coordinates with category manager(s) to establish product assortment for online availability.
  • Plans online merchandising to ensure timing and products are aligned with Category Management selling strategies.
  • Monitors and validates electronic data files submitted by Category Management personnel.
  • Coordinates the preparation, development, and execution of online advertising vehicles up to the point the information is provided to the marketing department.
  • Serves as the subject matter expert in assigned categories and assists retail stores with all online category management integrity issues.

Knowledge, Skills and Abilities

  • Advanced knowledge of assigned category products and vendors.
  • Intermediate knowledge of SAP reporting applications preferred.
  • Intermediate knowledge of Microsoft Office applications including Excel, Access, Word, Outlook and PowerPoint.
  • Intermediate mathematical skills.
  • Ability to maintain effective working relationships with vendors and peers.
  • Ability to effectively negotiate with vendors.
  • Ability to communicate effectively in written and verbal form.
  • Ability to prepare reports and business correspondence.
  • Ability to show information in presentation or diagram form.
  • Ability to comprehend, analyze, and interpret information.
  • Ability to reason, form concepts and recognize and solve problems.
  • Ability to research information, establish facts and draw valid conclusions.
  • Ability to maintain confidentiality regarding sensitive information.
  • Ability to learn new technology systems, methods and processes.
  • Ability to occasionally travel to off-site and out-of-town locations with possible overnight stays.
  • Ability to work flexible schedules including nights, weekends and holidays.
  • May be required to drive in accordance with the BGC Driver policy.

Education, Experience, and Qualifications

  • Associates degree in related field and five or more years of related experience; or an equivalent combination of experience and/or higher education required.

Physical Demands

  • Continuously required to use close vision, distance vision, depth perception or the ability to focus.
  • Frequently required to talk and hear.
  • Frequently required to use hands for reaching, touching or handling.
  • Frequently required to use fine finger movements (ex. sorting and typing).
  • Frequently required to sit for long periods of time.
  • Occasionally required to push, pull, maneuver or lift objects up to 40 lbs.
  • Occasionally required to bend, kneel or squat.
  • Occasionally required to stand or walk.
  • Occasionally required to drive.
  • Attendance at work required.

Work Context and Environment

  • Work is generally performed in an office environment with occasional visits to retail stores and Company warehouse.
  • Quiet to moderate noise level.

Brookshire Grocery Company strives to provide a safe, drug free and alcohol-free environment for its partners and guests. The Company is an Equal Opportunity Employer and makes employment decisions without regard to race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, age (40 or older), disability, genetic information or military status and any other trait protected by law.

Nearest Major Market: Tyler